Case Studies
It takes much effort and time to deliver you the best shopping app that can transform your shopping experience completely
Shopping apps are unexpectedly bringing a great change in people’s lives. These apps are proving effective in adding value to their money and moreover, a unique way to add to contentment to their online shopping.
Noon is the most popular fashion shopping store in Dubai with a large customer base over Middle-East.
Noon is the most popular online lifestyle shopping destination in entire Middle East where people can buy and sell products. The company empowers local talents and businesses to meet full range of customers needs. The e-Commerce site offers a great range of products and services including electronics, apparel, home appliances, Kitchenware, and personal care products. The Dubai-based company has a vast customer base all across UAE, Oman, Qatar, and in almost entire Middle East region.
Appikr took pride in developing an elaborated and comprehensive e-commerce mobile app that allows users to explore millions of products and services along with secured payment options. We were asked to make browsing as simple as possible so that users can easily travel over different products and services and place instant orders.
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A shopping app that best supports swift navigation and allows users to explore their favorite products in almost no-time.
Noon required customer panel, user panel, and a vendor panel for its dashboard. It asked us to make the app comprehensive in such a way so that users can easily navigate through different categories and sections. We were handles a detailed list of some basic features like simple registration process, multiple payment option support, push notifications, social media integration, Google analytics, Ratings & feedback, wishlist button, Filters and search options, and many more.
Appikr has developed several e-commerce mobile apps for our various clients from different nations and accumulating our all experience, we thoroughly provided the app with each desired feature and functionality that Noon had expected out of us. There were two different native apps both for Android and iOS platforms; hence, it took much diligent efforts to incorporate every desired feature to come up with a robust and high-performing shopping app for them.
Features keep immense importance in any mobile app as it simply reflects the value you provide to your users and let them think that you care for their requirements. The Noon shopping app included ample features to exhilarate users and enjoy shopping in the fewest clicks.
We were well aware of the benefits of an easy on-boarding process as more than 70% of users prefer logging from their social media accounts. Hence, we deliberately used required social media SDKs to offer including analytics to provide robust support for all major social media platforms.
Making the best use of Google Analytics SDKs, we added tracking codes to the app. For this, you require a deep understanding of your client’s business objectives and its target audience. Our developers have a good command over mobile app reporting in Google analytics.
Appikr has a proven excellence in providing this most demanded feature these days. Using Pusher’s Beams SDKs and API, we thoroughly integrated Beams SDK to the respective platform.
Exceptional UI design is something at which Appikr excels. We had a detailed collection of inspirational designs, illustrations, and graphical elements which helped us to come up with the best Wishlist button for Noon.
Noon offers diversified products and services ranging from household to fashion and this was a major challenge for us to cater to all age group requirements along with swift functionalities to be accessed.
How we resolved : We conducted thorough market research and identified industry trends in that particular segment. Then we deeply analyzed some competitors and made fullest use of Google Analytics.
The app stores are already overcrowded with shopping apps and gaining instant attention among those was really a major challenge for our team.
How we resolved : We deliberately developed an effective app marketing strategy for Noon. After getting required KPIs and a robust media strategy, we thoroughly made good use of some effective methods of app promotion including Paid user acquisition campaigns and social media marketing.
Noon appreciated the way we have focused on each aspect of developing a robust and responsive shopping app for its users Middle-East users. From creative and exceptional UI designs to deployment and support, Noon was completely satisfied with our proactive approach towards app development.
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